Feminine florals are in this CNY


CHINESE New Year is less than a month away. If you haven’t bought your CNY dress yet, look for florals and lace details.

“Florals and lace details are always perennial favourites for CNY. This season, we are seeing a lot of such details in the CNY outfits available at Zalora. Also, darker and richer hues such as maroon and navy are also making an appearance. Besides that, we are also seeing a lot of layered and draped designs, which make for a more feminine look.

nine2five-0961-511275-6“Lace and floral designs are synonymous with Spring and the Lunar New Year. They add a touch of femininity and class to the conventional outfit,” says Zalora.

According to the online fashion store, most of the dresses have full, flowy skirts which enhance the feminine silhouette.

The fashions this year are also more versatile and can be worn as eye-catching statement pieces well after Chinese New Year.

“This years design’s are mostly contemporary pieces with traditional elements such as mandarin collars, and classic silhouettes. The designs allow women to make over their festive wardrobe into something modern without detracting completely from tradition.

“For the sophisticated and mature woman, we would recommend darker hues such as navy blue, and rich reds as they are often more figure-flattering. Designs with some ruffles or bow details would look elegant on them as well. In terms of textiles, we would recommend going for light and breathable fabrics such as chiffon, satin and silk,” the company adds.

With over 100 thoughtfully-designed pieces, Zalora’s Lunar New Year collection for 2016 contains multiple sub-capsules that cater for the whole family. Drawing inspiration from the young, fun-loving woman, to the classy working lady, and the matriarch of the household, the theme of the upcoming collection is “Celebration of the Modern Woman”.

coveq-london-7830-218013-6 (1)This eclectic collection combines rich hues with an interesting mix of fabrics, such as multi-colour foil print neoprene, floral embossed jacquard, and intricate soft lace. The range includes off-shoulder peplum tops, floral jumpsuits, and a variety of dresses that the ladies can dress up or down.

Avni Pundir, Zalora managing director and head of Private Labels, said, “We are very excited to launch our Lunar New Year collection for the third year running. This collection strives to provide fashion consumers celebrating Lunar New Year with a wide range of affordable and quality options, allowing our customers to make over their festive wardrobe into something modern without detracting completely from tradition. Zalora prides itself on its commitment to provide relevant fashion choices to consumers in Asia.”

In addition to womenswear, the Lunar New Year collection also incorporates over 80 menswear pieces, inspired by Hong Kong film In the Mood for Love and elements of the upcoming Year of the Monkey.

Prices of the Lunar New Year collection, for both men and women, start at RM59, and the brands to look out for are the Zalora Label and Something Borrowed.

To check out Zalora’s Lunar New Year collection, go to www.zalora.com.my.

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